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About Us

Love Performance (previously known as Hype Cheer) is a new name in the All Star Cheerleading Industry. We've developed a brand based on our good friend and USASF Hall of Fame Member, Debbie Love. Her ideas were based on developing practice wear that would aid everyday cheerleading and tumbling progression by simulating the tools necessary to complete the drills. 
In 2015, our process began when our team met Debbie to design a tech package for a sports bra that would simulate the affect of rubber band drills. Debbie's dream became a reality as we introduced the Love Performance Bra.
Love performance recognizes cheerleaders as athletes. Our brand is more than just rhinestones. The idea behind Debbie Love is to combine her drills and apparel into innovative practice wear. Each item has a purpose to guide athletes toward proper technique and progression.